The other day, Matt Cutts - who runs Webspam at Google - wrote a blog post on why you shouldn’t use guest posting to build links. Here’s a quick snippet
Matt Cutts made his strongest statement yet on guest blogging, declaring it dead as a linkbuilding tactic.
Matt Cutts put it simply: Google is not psyched about guest blogging. The MLK-day announcement sent the online community into a wild frenzy with more than 280 comments on Cutts’ blog, commentary from web thought leaders like copyblogger and searchenginejournal, and an eruption of clatter on Twitter. The pithy main point: “…stick a fork in it: guest blogging is done.”
But for those who treat guest posting with fairness, authenticity, and genuine interest in educating and connecting with readers: guest posting isn’t dead — in fact, Cutts’ announcement may make it more alive than ever.
The Main Takeaways for Guest Blogging
— > Be Authentic: Develop guest blogs that are authentic and meaningful to your audience
— > Speak to Your Audiences: Know who your target markets are, and who you are talking to. Continue to produce content that is specific to their interests, needs, delights.
— > Maintain Your Brand Credibility: When considering any SEO strategy default to authenticity. Cute tactics for better page ranks are short-sighted and almost always caught by Google. A true SEO strategy is developed around original, good, honest web presence.
— > Keep Guest Blogging!: Now more than ever is a good time to develop guest blogs. Cutts’s announcement will avert any content spinmeisters, allowing the good stuff to really come through.
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